Do you ever feel stumped when it comes to posting on your business’s social media pages? Its only natural to feel a bit of stage fright. After all, your business decisions are important ones.
Demandforce recommends that you post to your Facebook and Twitter pages at least once per day to stay relevant with your patients. If once a day sounds overwhelming, try starting with 2 posts per week. If you don’t feel particularly savvy with social media, consider asking someone on your staff to take on this responsibility. Or, make the time to tune in for a quick lesson and you will be a pro in no time. We’re serious, it’s that simple.
Have you established a ‘voice’ for communicating with your patients?
Use this question as a guideline for what you intend on posting. Unlike a personal Facebook page, its important that posts on your business page maintain some consistency. For example, we use Demandforce’s Twitter account as a tool for sharing top stories in the small business world. Weekly, we research the latest articles in business, social media, marketing, strategy, and technology to share with our customers. For your business page, you may consider choosing few relevant sources from which you can grab content. Demandforce likes to use Mashable, The Huffington Post, Entrepreneur, and Social Times as a few great resources for our tweets. Find the ones that relate to you and create a bookmark tab for the websites you will be using frequently for easy access.
Ideas for Posting
Events: Use the events in your community to create participation on your page.
Highlight Your 5 Star Reviews: Show your patients that you care about their feedback.
Quotes & Fun Facts: Everyone loves learning something new.
Photos: Provide a more personal approach to your patients.
Videos: Show off your creative side.
Celebrate Your Team’s Achievements: What does your staff do outside the office?
Giveaways & Contests: Everyone loves free swag.
Holidays: Use these special days as opportunities to wish your patients well.
Ask for Input: Different perspectives can be highly beneficial to your business.
Many of these ideas include casual involvement from your patients. The small investment in these posts will be returned the second just ONE patient comes in for a visit! Remember, your social media pages are essential for building these connections with your patient base.
Okay, time to get post happy! Have some fun getting your patients involved.
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You may have noticed some changes in your Campaigns Tab over the last few days. These new feature updates will help you reach your customers in an even more effective, and easier, way.
The new Campaigns module provides you:
For more great tips and best practices on sending out effective email campaigns, read this post from our Customer Service Director, Annie Tsai, and supercharge your marketing efforts today!
As always, we welcome your questions and feedback. Please do not hesitate to contact us at firstname.lastname@example.org
If you’ve ever felt that it’s too time-consuming and difficult to keep up with the changes on the Internet and learn to use the new technology to help grow your business, you are NOT alone. To help you learn some tools and technology (including Demandforce) that you can easily put to use in your everyday work life, we’ve created a free video program called “Demandforce Whiteboard and Quick Tips”. Curious? Here’s a sneak peek of Lauren’s whiteboard video below.
Meet the Presenters.
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